Detoxifying Tooth Powder from My Magic Mud is an alternative toothpaste option that is fluoride free featuring calcium bentonite clay and activated charcoal.
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Carbon & Clay Company, who owns the My Magic Mud® brand, engaged in clinical trials for their activated charcoal oral care products during late 2017 and concluding in January 2018. For each product, 20 or more subjects participated in a 21-day study monitored by a third-party clinical lab. The specific purpose of the study was to determine the whitening efficacy of My Magic Mud® Peppermint Activated Charcoal Toothpaste and My Magic Mud® Activated Charcoal Tooth powder, though the results can be expected to extrapolate to other product flavors as well.
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