If seeing is believing then you've just got to try the Bilberry. Used to promote better eyesight (as well as making delicious jam!) the bilberry is every bit the antioxidant as its more famous cousin the blueberry. Also great for freeing up your blood vessels to ensure greater cardiovascular health, this is one antioxidant you can't go without.
Just to be clear, yes, you have read that correctly and no, it isn't a typo. Swanson Bilberry Fruit although similar to the blueberry, is actually a fruit entirely in its own right and it performs roles that the blueberry could never even dream of.
Long touted as a remarkable boon for your eyesight, the Bilberry is too often maligned as the lesser relative of its antioxidant sibling the blueberry. Are the comparisons fair? They do look remarkably similar. In fact, most people would struggle to ascertain the difference between them at sight.
Small, blue, round and growing from a shrub on high ground across the UK and Northern Europe, Swanson Bilberry Fruit is one of nature's greatest gifts. But before any of the numerous health benefits of Swanson Bilberry Fruit were discovered, it was just Vaccinium myrtillus from the Ericaceae family.
Also known as huckleberry, whortleberry, hurtleberry and bogberry, Swanson Bilberry Fruit was used primarily to make jams and juices. What is unclear is at what point people started to realise that the berry had incredible healing powers too.
One story goes that during World War II, Bilberry jam was given to RAF pilots before night flights. The idea was that having eaten the jam, they would be able to better see their targets in the dark. No one knows if the story is true or not but it does point to what we now know to be scientifically documented about Swanson Bilberry Fruit, it really is good for your eyesight!
The truth is that the Bilberry Fruit has been used across Europe throughout its varied medicinal history for everything from Typhoid fever to Kidney stones. What we know now is that this is because it is absolutely bursting with healthy antioxidants.
Those antioxidants are called anthocyanosides which are great for strengthening capillary walls and blood vessels. They also improve red blood cells and stabilise collagen tissues like ligaments, tendons and cartilage.
It even helps to lower your cholesterol levels!
What has made Swanson Bilberry Fruit famous though is its ability to regenerate the eyes. By increasing the retinal pigments that allow the eye to tolerate light, it can help protect your eyes from oxidative stress and improve your eyesight overall. This, in turn, protects us from macular degeneration and prevents the development of cataracts. They even help us see in the dark (just like those pilots).
Swanson Bilberry Fruit is more than just another type of berry. It's more than just another blueberry, it is an antioxidant in its own right, try it today and see for yourself.