Over the past few years, this ancient superfruit has crept from traditional Chinese medicine into our modern health consciousness with unabated popularity. The rise and rise of the Goji berry, often referred to as the 'red diamond' of China, is testament to its unbelievable health giving properties.
A berry that goes by many names is usually one that has crossed many borders and impacted on many cultures over decades, centuries and millennia. The Goji or Wolfberry is one such berry. The common name, Lycium Barbarum may lack the romance of its other monikers but it points to a fruit which surprisingly belongs to the same family as the tomato, deadly nightshade and tobacco.
Goji berries are small red berries which have been a part of Chinese culture, both medicinally and culinarily for over 2000 years. So much so that every August in the Chinese province of Ningxia, when the berry is harvested, a festival is held. The berry is not only harvested on an enormous scale in the region (over 200,000 acres of fields) but also acts as a border to the surrounding desert areas - preventing erosion and reclaiming irrigable soil from desertification.
Purported to strengthen muscles and tendons as well as promoting longevity and a healthy immune system there are even stories around China that the Goji berry can be used as a sexual tonic too. So much so that there is an old Chinese proverb which roughly translates as 'A man who is leaving a long way from home, should not take Goji with him.
To say that this berry (which is actually what Goji means in Chinese) is more of a general tonic is to do it a disservice. Yes, it does have a range of health benefits and yes, it will boost your immune system but this isn't because it won't help you specifically, it's simply because this miniature superfruit is just so jam-packed with goodness.
People who have introduced Goji berries into their diets have experienced a range of noticeable changes.
But what is causing these sensations? As it turns out, the Goji berry is literally crammed full of beneficial, highly bioavailable nutrients.
There is a particularly interesting theory about Goji berries and it comes under the title of 'synergism' - the rules of synergism dicate that the strength of the berry comes not from its individual parts but their sum. That this particular blend of vitamins, nutrients and antioxidants combine to create one of nature's most fearsome health givers.
To be used as a dietary supplement. Take two capsules twice or thrice per day with water.
Other ingredients: Calcium palmitate, gelatin, rice flour, maltodextrin.
If you are currently on another medication, or have other medical, allergic or pre-existing complications that may interfere with this supplement PLEASE seek medical advice from a physician before use.
Keep out of reach of children.
Do not exceed the recommended dose.
Do not take if the outer seal is broken or damaged upon purchase.
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