Ordinary vinegar may be fine for cleaning, but it can never match the wholesome goodness of raw, unprocessed organic apple cider vinegar. The difference is easy to see and taste. Made exclusively from organically grown apples, our apple cider vinegar is raw, unfiltered and unpasteurized, the way nature intended. That means it still has the "mother," a natural complex of proteins, enzymes, fiber and friendly bacteria that give it a cloudy appearance. And the flavor stands out because apple cider vinegar contains malic acid, in addition to the acetic acid found in regular vinegar, providing a unique, tangy twist that makes it great for use in marinades, salad dressings, pickling, roasted or steamed vegetables—anywhere you would ordinarily use regular vinegar.