A member of the B vitamin complex, biotin has a vast number of vital functions within the human body. But what it's best known for are the roles it plays in cellular energy production and tissue maintenance, which have made biotin supplements a favorite among competitive athletes and beauty queens alike.
Biotin is often called "the beauty nutrient" because of the fundamental nutritional support it provides for healthy hair, skin and nails. In fact, many European nutritionists refer to biotin as "vitamin H," in reference to "Haar and Haut," the German words for hair and skin, and you'll find biotin in many hair and skincare products. Among nutrition-conscious beauticians, supplemental biotin is viewed as practically indispensible for maintaining strong, thick nails and lustrous hair with excellent body. But the benefits of biotin go far beyond its role in maintaining a healthy appearance; it is involved in numerous physiological processes throughout the body with wide-ranging influences on mental and physical well-being.
Many of biotin's most vital roles center on energy production, which is why biotin supplements have emerged as a popular favorite among serious athletes looking to gain a competitive advantage. Most of the energy-enhancing effects of biotin stem from its central role gluconeogenesis, the process by which glucose is generated from non-carbohydrate substrates such as pyruvate, lactic acid and glycerol. Biotin supplies the carboxyl groups that activate the enzymes responsible for gluconeogenesis, giving brain and muscle cells an energizing boost. It is also an essential cofactor for several enzymes involved in fatty acid metabolism and the breakdown of branched-chain amino acids, both of which contribute significantly to the body's total energy output.
Whether you're looking for a way to optimize your energy levels, or you're more interested in biotin's legendary beautifying benefits, our Super Strength Biotin softgels have the potency to fit the bill. With an incredible 10,000 mcg per softgel, they're twice as potent as most so-called "high-potency" biotin supplements on the market. Just one softgel gives you the nutritional support to keep you energized and looking your best throughout the day.