The pomegranate is one of the world's more impressive sources of nutrition. Its sweet fleshy fruit is suspended around a network of seeds, each one bursting with antioxidant goodness. This extract contains 70% ellagic acid, the active phytochemical in pomegranates.
The pomegranate is a sort of noble fruit, it's what you might even call a posh fruit if there were such a distinction. Perhaps this is the reason that it's so often overlooked as a regular part of our diets. Certainly, it comes with a hefty price tag for a fruit and its litany of seeds make it a tricky eat.
But like so much in life, beneath the tricky maze of seeds there is a sweet and tender flesh whose purported health benefits go back centuries.
Often labelled the 'fruit of life', our ancient forefathers suspected that the pomegranate must have come from the garden of paradise. In Greek mythology, Hades tempted Zeus' daughter down into the underworld with a pomegranate, convincing her that its seeds were like diamonds. And even Helen of Troy was rumoured to have drunk its juice as an elixir of both beauty and youth.
Obviously we require more scientific reasons to consume pomegranates and fortunately for us, there are many. Bursting with ellagic acid, the precursor to ellagitannins (small phytochemicals) this antioxidant is vital to cleaning out your body of foul and malevolent toxins. The good news is that ellagic acid is rapidly absorbed by the body, the bad news is that it's just as rapidly expelled.
As an antioxidant it won't be surprising to learn that Swanson Superior Herbs Pomegranate Extract's main use is to fight off harmful free radical cells before they can develop into damaging or even carcinogenic cells.
But it can also help in the fight against heart disease. By impacting on low density lipoproteins (LDL cholesterol), ellagic acid can actually stop the LDL from building on the walls of the arteries, making sure your heart stays healthier longer.
Pomegranate's uses don't stop there though, they are also great producers of a clever little acid called punicic acid. It develops as a fatty acid in the oils of their seeds and can actually work as an anti-inflammatory, halting the inflammation of our cells (which can prevent further damage).
You may not be wild about the fruit itself but don't suffer and go without its numerous health benefits - reap its rewards with Swanson Superior Herbs Pomegranate Extract.